Marketing Automation Specialist

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Job Description Overview:

The Marketing Automation Specialist is responsible for the day-to-day, hands-on execution of marketing automation programs in support of company and marketing objectives. This production-oriented role is responsible for the setup, maintenance, and reporting of email, webinar, live event and integrated marketing programs. Additionally, this individual maintains a current understanding of marketing automation best practices and applies them to the execution of our programs in collaboration with regional marketing and sales leaders and teams.

Key Responsibilities:

  • Use Marketo to build, deploy and monitor critical customer programs, such as engagement programs, trigger and batch campaigns, email, webinar and live event programs.
  • Activities include program flow builds, email creation, landing page creation, form creation, list uploads and data management.
  • Partner with internal stakeholders to execute best-in-class Marketo programs in support of the customer journey, including adoption, retention and expansion initiatives
  • Assist in customer data maintenance and hygiene within the automation tool and responsible for accurate segmentation and targeting
  • Implement marketing automation best practices and ensure proper end-to-end testing of programs prior to launch.
  • Embrace a test and learn mindset, dig for actionable insight within data by applying response analysis, A/B testing and best practices to optimize all aspects of programs. Collaborate with Demand Center team to prioritize testing strategies according to potential for greatest impact.
  • Establish and deliver marketing reporting, dashboards and analysis on program performance, conversions, attribution and effectiveness.
  • Ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and local email laws.

Qualifications:

  • Minimum 2 years relevant B2B marketing experience building programs in Marketo (Marketo certification a plus)
  • Forward thinker with strong attention to detail
  • Solid verbal and written communication skills
  • Creative, open-minded and enthusiastic about seeking new solutions to challenges
  • Comfortable multi-tasking and eager to take on more projects
  • Working knowledge of HTML
  • Proficient in Excel
  • Experience in mobile friendly or responsive design
  • Strong interpersonal skills; ability to influence others without formal authority
  • Strong organizational skills and ability to meet deadlines in a fast-paced environment.
  • Marketing analytics experience a strong plus
  • Bachelor’s Degree (preferably in Marketing)

Duration: 6months


Location: Atlanta, GA
Apply for this Position Job code: 18342
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